Have you opened your antiques shop yet? If you want to sales then you need visitors to your shop. The more visitors then the more sales you make, just like at a real life antiques fair or shop.
One way to increase your visitors is by Social Sharing. This has two effects:
- A) Visitors on the social sites see your pieces and visit directly
- B) Google sees every share as a vote for you and it helps increase the Google ranking of your shop.
Some of you who understand SEO ( Search Engine Optimisation) will say there is nothing new in that. In general terms, I agree but with antiques, vintage, and collectables there is one thing that makes a big difference. We only have one of each item to sell. Once it’s gone we want the visitors to move onto the next item rather than seeing ones that have sold.
For this article, I am going to use the Talking Antiques website but the strategies here can easily be adapted to other online shops as well.
Useful Social Media Sites for Antiques
The most useful social sites are ones where lots of folks with the relevant interests will see it. These tend to be Facebook, Twitter, Pinterest and Instagram. In the USA there is Google+ and Im sure there are many more smaller ones. I suggest an account with each of the following:
You can set up your own page and encourage your customers to like it. Also, you can join groups with like-minded interests and share to those. The Talking Antiques group sharing and sales but many do not. Please check each groups pinned post before pressing the share buttons. Heres my antiques Facebook page as an example.
There are no limits to sharing here. You need to build a following but that is not difficult. You follow others and they will usually follow you back. Here’s my Twitter Account. Follow me and I promise to return the favour.
Pinterest and Instagram
These are both photo sharing sites, great for when you have good photos of an item. On pinterest you build boards ( or groups) of related photos on Instagram it is more like a continuous stream. Anne’s Pinterest Account and you can find me on Instagram as anne_haile
I admit to never having got my head around Google+ properly although I do have an account. Its Googles own version of Facebook . Good if lots of your customers are in the USA.
Your Antiques Shop and Social Sharing
There are three types of sharing:
- Item Level
- Your Shop Level
- Site Level
1. Item Level Sharing
Above is an item from my example from my Talking Antiques Shop. Can you see just under the price the buttons that say Share, Tweet, and Pin It? These are your social sharing buttons and are automatically added to your items by the system. We can only hope and encourage our customer will press these buttons additionally we can share them ourselves.
2. Shop Level Sharing
Here’s my Anne’s Antiques Talking Antiques shop and you can see the social icons which link to my accounts. You can add these to your TA shop too. Go into setting and the tab on the right says “Social” . Give it a click and add your accounts in the page shown.
Sharing the whole shop will promote my whole shop, not the individual items. It is this whole shop I want to rank in Google rather than the individual items I am selling ( remember once an item is sold we want them to look at the other items in our shop). Share this level at least as regularly as the rest of your items put together.
So we can promote your whole shop, not the individual items. It is this that we want to rank in Google rather than the individual items we are selling ( remember once an item is sold we want them to look at the other items in our shop). Share this level at least as regularly as the rest of your items put together.
3. Site Level Sharing
This is sharing of the whole TalkingAntiques.co.uk website. The Social Icons have yet to be added. When they become available, anyone who presses them will be voting for the site as a whole rather than your particular shop or item.
I hope you’ve found this useful. If so please share this article as each share is a vote for my blog. Good luck with your antiques shop.